Portfolio

Chrysler Automotive Group called on us to activate their title sponsorship of Rochester’s largest summer arts festival and create meaningful engagement at multiple vehicle displays along the 1.25 mile route. 

• Conceived the campaign concept in partnership with festival organizers and Chrysler’s creative team.
• Created and executed the idea of a branded reusable tote bag tied to the festival’s 35th Anniversary.
• Secured, produced, and distributed 10,000 tote bags that included a listing of Greater Rochester Chrysler dealers.
• Installed custom street graphics that directed festival-goers to Chrysler’s main display area.
• Designed opportunities for interaction with brand ambassadors, including the “Lucky Day Car Giveaway” sweepstakes.

• The campaign significantly boosted Chrysler’s visibility and engagement:
• 10,000 tote bags distributed, extending brand presence into the community.
• Over 300 test drives completed across two days.
• More than 2,500 contacts collected for follow-up marketing and dealer outreach.
• Strengthened local dealer awareness through inclusion in tote bag listings.